Breath of Stress Air

Breath of Stress Air is a truth campaign exposing nicotine’s link to anxiety and depression through creator partnerships, social content, and social activations targeting young audiences.

01 social campaign management

Managed engagement across TikTok, Instagram, and Snapchat, fostering conversations and guiding audiences toward the campaign’s messaging and evidence.

02 sentiment analyses

Monitored Gen Z sentiment across social channels, analyzing reactions to identify trends, misconceptions, and opportunities to refine messaging.

03 Managing Approvals

Worked with research and legal teams to verify accuracy of content and ensure get approvals.