The story behind truths’ latest merch collab with @sneakerqueenscustoms.

EX Program collaborated with Blip to make quitting nicotine more accessible for young adults.

An activation that amplified the campaign message, “Nicotine Addiction Shouldn’t Taste Like Candy,” through highlighting youth voices and activism.

Responding to a viral moment when Drake jokingly called out a fan who threw a vape on stage.

Announced the FDA’s historic decision to eliminate menthol, highlighting years of activism from public health experts and advocates.

Introduced the RAINE mindfulness method, a technique that helps users manage stress and cravings while quitting nicotine.

Spread awareness on what it means to quit “cold turkey” and share more effective approaches to help people quit successfully.

Partnered with creators to promote EX Program and its Quit Starter Kit giveaway.

Collaborated with external agencies to develop content and help guide creative direction.