what is ex program?
EX Program is a free digital quitting program designed to help people quit smoking, vaping, and other tobacco products. Built to be flexible and personalized, the program provides tools, guidance, and support that adapt to each person’s unique quitting journey. Through education, resources, and community support, EX Program helps users break the nicotine cycle and build confidence in their ability to quit.
EX Program
01 Role of social
The role of EX Program on social is to build trust with nicotine users while positioning itself as a credible, supportive resource for quitting. Content focuses on educating audiences about the quitting journey—like breaking the “sh*t quit” cycle—while engaging with quitting culture and providing practical tools, encouragement, and resources. The goal is to support users at every stage of quitting and encourage enrollment in the EX Program.
02 stats
EX Program social content has generated over 1.7 billion views and 1.7 million engagements across TikTok, YouTube, and Instagram, demonstrating strong reach and engagement with audiences seeking support to quit nicotine.
03 Social strategy
The social strategy for EX Program focuses on bringing the program to life through video-first, platform-native content designed for TikTok, Instagram, and YouTube. Content aims to build trust, engage with quitting culture, and provide relatable, actionable support that encourages nicotine users to enroll in the program.