Follow the flavors
A truth campaign that brought youth activists to D.C. to demand action on flavored tobacco products, exposing industry tactics and supporting FDA flavor restrictions through activism and social amplification.
01 Social Activation support
Supported on-the-ground activation by coordinating social coverage and bringing the campaign to life across platforms.
02 content creation and on-camera talent
Captured man-on-the-street content to explore perspectives on nicotine and produce social content highlighting the campaign’s impact.
03 content Management
Coordinated content calendars to introduce, amplify, and recap the campaign with timely, goal-aligned content to drive engagement.
