menthol funeral
truth partnered with AATCLC to amplify a D.C. “Menthol Funeral” rally, spotlighting youth and community calls for FDA action to ban menthol and flavored tobacco products.
01 Paid media strategy and amplification
Led paid media amplification, strategically boosting key posts to expand reach, increase engagement, and extend campaign visibility across social platforms.
02 event content capture
Captured on-the-ground b-roll and interviews at the Menthol Funeral to produce a social recap driving awareness and conversation around menthol cigarette regulation.