truth X Mccall Mirabella
Partnered with McCall Mirabella on a quit challenge to drive social audiences to truth’s This Is Quitting program via text enrollment, Discord community, and rewards.
01 community management & Campaign Coordination
Monitored the McCall Mirabella quit challenge on TikTok and Instagram, tracking hashtags, engaging with participants, and managing day-to-day community support, reporting, and rewards coordination.
02 Sentiment Reporting & analysis
Led sentiment reporting for influencer partnerships, analyzing audience reactions to campaign content and informing ongoing evaluation and strategy.
