Depression stick
The Depression Stick campaign reframed vapes as “depression sticks,” highlighting nicotine’s link to anxiety and depression to spread awareness and spark Gen Z conversation around vaping.
01 Social listening reporting
Analyzed social listening insights to highlight engagement trends, audience reactions, and cultural conversation around the campaign.
02 sentiment & Perception analysis
Monitored audience sentiment across social platforms post-launch, analyzing reactions to the campaign’s messaging.
03 community management
Managed community engagement across organic and paid Depression Stick content, responding to and guiding conversations around the campaign’s mental health messaging.