truth X SneakerQueen
Partnered with Cleveland artist, SneakerQueen Customs, on a limited Air Force 1 inspired by truth’s Breath of Stress Air campaign, blending streetwear and mental health messaging around nicotine’s impact on anxiety and depression.
01 Social Strategy execution
Ensured content aligned with social strategy by highlighting SneakerQueen, her creative process, and using art as a conversation starter around stress, anxiety, and the collaboration reveal.
02 Post Management
Managed social assets across TikTok, Instagram, YouTube, and Snapchat, ensuring content was packaged to support the campaign rollout and drive engagement.
03 content creation
Produced platform-native content for TikTok, Instagram, and Snapchat, creating short-form photo and video assets that highlighted the partnership.