personal work
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Jordan 4 “White Cement”
How the Jordan 4 “White Cement” became iconic through basketball moments, film, and lasting cultural impact.
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Air Jordan 14 “Black Toe”
A look at the Ferrari-inspired silhouette tied to Michael Jordan’s final championship season with the Chicago Bulls.
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Reebok Zig Slash
How the Reebok Zig Slash helped launch John Wall’s career and brought Reebok basketball back into the spotlight.
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Vashtie Kola X Jordan 2 “Lavender”
How Vashtie Kola became the first woman to collaborate with Jordan Brand, designing the influential Air Jordan 2 Lavender.
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KAI 1 "Artist on Court"
After leaving Nike, Kyrie Irving launched a new era with Anta, debuting his first signature sneaker with the brand—the ANTA KAI 1.
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Joe Freshgoods x New Balance 990v4 “1998”
Joe Freshgoods used the New Balance 990v4 to celebrate late-90s hip-hop and film through the “1998” collaboration.
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Nike Hyperdunk
How the Nike Hyperdunk became one of the most influential basketball sneakers of all time.
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New Balance 9060
New Balance blends retro and futuristic elements to the 9060 to represent the modern evolution of the brand.
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Antman x spida mitchell sneaker swap
The rare sneaker swap between Anthony Edwards and Donovan Mitchell, trading the Adidas AE 1 and Adidas D.O.N. Issue 6.
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Nike KD 4 “Aunt Pearl”
The story behind the Nike KD 4 Aunt Pearl, one of the most meaningful releases in Kevin Durant’s signature line.
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Air Jordan 4 “White Thunder”
A look at the Air Jordan 4 White Thunder, the newest addition to the Thunder colorway series from Jordan Brand.
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Air Jordan 4 “Oxidized Green”
The Jordan 4 Oxidized Green brings a classic color palette from past models into one of the brand’s most popular silhouettes.
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Adidas AE 1
When the Adidas AE 1 became basketball’s most talked about sneakers, Anthony Edwards showed us why.
Managed Content
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SneakerQueensCustoms x truth
The story behind truths’ latest merch collab with @sneakerqueenscustoms.
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Blip partnership
EX Program collaborated with Blip to make quitting nicotine more accessible for young adults.
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Follow the flavors
An activation that amplified the campaign message, “Nicotine Addiction Shouldn’t Taste Like Candy,” through highlighting youth voices and activism.
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Drake 'People Magazine'
Responding to a viral moment when Drake jokingly called out a fan who threw a vape on stage.
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FDA Menthol Ban
Announced the FDA’s historic decision to eliminate menthol, highlighting years of activism from public health experts and advocates.
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Raine Mindfulness Method
Introduced the RAINE mindfulness method, a technique that helps users manage stress and cravings while quitting nicotine.
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quitting Cold Turkey
Spread awareness on what it means to quit “cold turkey” and share more effective approaches to help people quit successfully.
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Influencer Partnership content
Partnered with creators to promote EX Program and its Quit Starter Kit giveaway.
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External agency content
Collaborated with external agencies to develop content and help guide creative direction.
social Media Management
Colby Nelson is a Baltimore-based Social Media Specialist at Truth Initiative in Washington, DC, with a passion for storytelling and digital culture. With a background in Media and Communications, his work focuses on how content, sports, and culture intersect to shape conversations online. Through his personal platform Colbyineffect, he explores the history of sports and sneakers, uncovering overlooked stories and highlighting the figures who have influenced the industries. Outside of his work, Colby is driven by values of faith, family, kindness, and growth. A former sprinter who once dreaded distance running, he now embraces challenges that push him beyond his comfort zone — believing that the things we fear most often hold the greatest opportunities for growth.
who i am
